Discover More…

Bold style, heart-pounding performance, and highly advanced technology – the all-new KIA Optima has it all. Get the most out of your new Optima with the dedicated team at Carolina KIA near Kernersville.

Critics can’t complain about the latest revision for the KIA Optima. With former Volkswagen Designer Peter Schreyer on board the Optima went from a non-descript sedan to a car that demands attention. There is redesigning a car and then there is re-imagining it. That’s exactly what the team at KIA did. The mission was to establish an identity and consistency across the brand. They succeeded in designing a family sedan that stands out from the crowd.

From the outside in, the engineers and designers hit the ball out of the park with the brand new KIA Optima. It’s striking curves and aerodynamic form were created to hug the road and provide a thrilling ride. Every inch of this stylish sedan was sculpted right down to the signature tiger nose grill. This isn’t your regular old family sedan. Come out to Carolina KIA and experience it firsthand. You will see it in the smallest details, and feel it in the luxurious materials and textures. Schreyer’s objective was not just to change the look of the Optima but to make a difference in the way it functioned. His team exceeds expectations with a sedan that reviewers and owners both adore. Kelley Blue Book gave it the award for Best Buy in 2016 and it is also the 2016 IIHS Top Safety Pick+ when equipped with the optional autonomous emergency braking.

Come out to visit us at Carolina KIA and let our knowledgeable associates walk you through the trailblazing technology and trend setting design details of the KIA Optima. As a family owned dealership since 1942 we pride ourselves on providing the best customer service from a professional team that cares. We are deeply involved in the community and create wonderful relationships with our car owners long after they drive one of our cars off the lot. Begin your search of our extensive affordable inventory on our website, or give us a call at 866-824-7081 and set up a visit today.

Questions? Please speak with our trade advisor for more information.
Sales (866) 824-7081 

The Carolina KIA Difference

The team at Carolina KIA makes it a point to be there for you. No matter what your particular needs, we're well equipped to take care of you. That's because we actually do care.

In business since 1942, our family run business has provided excellent customer service for generations in this area. Carolina KIA is our heart and soul, and that’s why we’ve created a club with that very name to take great care of our customers long after they’ve decided to purchase a car from us and driven it off the lot. Our loyalty club is just one more way we give back to the surrounding community. When you come in for your test drive and to experience the KIA Optima for yourself, you’ll be bowled over not just by the shear selection we offer, but also by the genuine caring customer service you receive. We take car buying to a whole other level for you from the moment you visit our website. Give us a call today at 866-824-7081 and come see what we are talking about.

New Optima Models

Take a look at our incredible selection to find your new KIA Optima today. The impressive style and performance of the new Optima is waiting right here.

New Optima

Current Incentives

Who doesn't love manufacturer incentives and rebates? Check out the current incentives and contact us with your questions.

Current Incentives

Read Our Reviews

The most important thing for us is making sure that our customers are completely satisfied. Read what they're saying about us.


Browse our expansive selection of brand-new KIA Models online now, and don't hesitate to contact our team of KIA Specialists, at the ready to serve. Experience car buying the right way, the Carolina KIA way. We've been serving the Kernersville area for many, many years now and we'll be around for many, many more. No matter if you're interested in a new car, a pre-owned car, or finding a trustworthy dealership to handle your vehicle maintenance and repair needs, you've found the right place. Get the dedicated pros at Carolina KIA on your side today.